Alastair Thornton

Web.com

A Guide To Local Search for Skip Hire & Waste Management

About Alastair Thornton

A board level marketing and strategy director with a consistent track record of growing revenues (directly responsible for delivering over £30m of incremental annually recurring revenue in the past 10 years) through leading business unit creation, new product development, product management, data driven lead generation/customer acquisition, product marketing, channel management and business development. Alastair is a keynote speaker at conferences on local search, mobile marketing and search advertising. He is Country Director at Web.com who have been focusing on serving businesses since 1997: hard-working, entrepreneurial owners who know that an effective Internet presence is key to the success of their business. With 3.4m customers and offices in London, Leeds, Teesside, Cardiff as well as the US, Canada and South America, Web.com helps businesses get online and then succeed once there with a full range of digital marketing solutions.

For most, skip hire is a considered purchase. The need arises from a pre-planned activity i.e. a domestic or commercial site clearance, rather than being driven by impulse. This puts new customer acquisition for skip hire companies firmly in the direct response marketing category and largely within the search marketing arena, where tens of thousands of potential customers are actively looking for skip hire and waste disposal suppliers every month. This seminar will provide you with a profitable framework for increasing the visibility of skip hire companies in search engines and converting the resulting visitors into qualified sales leads. What’s more you will walk away with a 22-page FREE online marketing guide!

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